Imagine having exceptional products and eager customers, but a store door so heavy that visitors leave before they even step inside. This was, quite literally, the reality for one of our clients.
The store owner knew his products were great, but the website’s speed wasn’t reflecting that quality. Pages were loading slowly, user experience was suffering, and performance scores were holding the store back.
The numbers painted a painful picture:
- Mobile Speed Score: 5/100 (Critical)
- Desktop Score: 20/100
- Page Load Time: Nearly 10 seconds
- LCP (Largest Contentful Paint): Above 8s
- Stability (CLS): Highly unstable
He told us plainly:
“My store has the potential to grow — but its speed is limiting everything.”
And he was absolutely right.
The Turning Point
When our team at Code Tale stepped in, we began the story from the beginning: a deep, full performance audit.
We didn’t just guess; we analyzed the code to understand exactly what was slowing the store down. We discovered:
- Very large images with no compression.
- Render-blocking JS & CSS preventing the page from appearing.
- A cluttered database and unused scripts.
- Weak Core Web Vitals and unoptimized hosting settings.
Our Optimization Strategy
Using our high-performance methodology, we rebuilt the experience step by step:
- Next-Gen Images: Converted all media to WebP format.
- Core Vitals Surgery: Improved LCP from 8s to 2.3s.
- Visual Stability: Stabilized CLS from 0.42 to 0.02 (Perfect stability).
- Code Cleanup: Removed unnecessary scripts and optimized caching layers.
- Faster Response: Significantly reduced TTFB (Time to First Byte).
The Result: A Performance Comeback
After just one week of precise technical work, the transformation was remarkable. It was a fresh start for the business:
- 🚀 Mobile Score: Jumped from 5 → 70
- 🚀 Desktop Score: Jumped from 20 → 92
- ⏱️ Load Time: Dropped from 9.8s → 1.9s
The store became faster, smoother, and far more enjoyable for users. Traffic improved, and bounce rates began to drop immediately.
A Tale Worth Sharing
This isn’t just a story about improving speed metrics. It’s a story about unlocking potential, restoring user experience, and bringing a growing store back into the competitive arena.
At Code Tale, we don’t just optimize websites — we create new success stories.
